Marketing kotler 13 th edition ppt

Download Free PDF. Eko Marwanto. A short summary of this paper. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Publishing as Prentice Hall Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises By Research essays. Blurring the lines: is there a need to rethink industrial marketing? By Yoram Wind. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

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